Top Travel & Tourism Websites in Norway

Key Insights on Top Travel & Tourism Websites in Norway on January 2026

As of January 2026, booking.com leads Travel & Tourism in Norway with 2.41M monthly visits. Its audience skews desktop-first (60.43% desktop / 60.43% mobile), and traffic is up month over month 53.52% and down year over year -4.18%. norwegian.com holds second with 1.98M visits and a mobile-leaning mix (46.57% desktop / 53.43% mobile), while sas.no ranks third with 1.88M visits.

Across the leaders, paphosgardens.com is the most mobile-first (100% of visits), whereas awardfares.com is the most desktop-reliant (100%). Momentum favors leiebilguiden.no in the latest month (24,330.77%), while skyss.no shows the steepest pullback. On a yearly view, intercity-buses.com posts the strongest expansion (11,825.91%), contrasted with boreal.no (-39.06%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 91 of the top 100 sites are direct-led, 7 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.