Top Apparel & Fashion Websites in Norway

Key Insights on Top Apparel & Fashion Websites in Norway on January 2026

As of January 2026, zalando.no leads Apparel & Fashion in Norway with 3.04M monthly visits. Its audience skews mobile-first (39.85% desktop / 39.85% mobile), and traffic is up month over month 16.64% and up year over year 11.64%. hm.com holds second with 1.3M visits and a mobile-leaning mix (35.56% desktop / 64.44% mobile), while boozt.com ranks third with 1.1M visits.

Across the leaders, answear.bg is the most mobile-first (100% of visits), whereas yesstyle.com is the most desktop-reliant (79.89%). Momentum favors needleandthread.com in the latest month (21,301.61%), while sillysanta.no shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (294,888.97%), contrasted with warhammer.com (-45.77%).

Acquisition patterns also differ: zalando.no is driven primarily by search, zalando.no by direct, and zalando.no by referral; overall, 88 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.