Top Travel & Tourism Websites in Panama

Key Insights on Top Travel & Tourism Websites in Panama on January 2026

As of January 2026, booking.com leads Travel & Tourism in Panama with 165.72K monthly visits. Its audience skews desktop-first (88.94% desktop / 88.94% mobile), and traffic is up month over month 38.85% and down year over year -27.6%. airbnb.com.pa holds second with 62.51K visits and a desktop-leaning mix (95.47% desktop / 4.53% mobile), while expedia.com ranks third with 49.29K visits.

Across the leaders, oceanografic.org is the most mobile-first (100% of visits), whereas hoteles.com is the most desktop-reliant (100%). Momentum favors airbnb.co.za in the latest month (1,277.01%), while nationalgeographic.com.es shows the steepest pullback. On a yearly view, airbnb.co.za posts the strongest expansion (2,510.13%), contrasted with airbnb.com.br (-81.33%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 72 of the top 100 sites are direct-led, 18 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.