Top Travel & Tourism Websites in Brazil

Key Insights on Top Travel & Tourism Websites in Brazil on January 2026

As of January 2026, booking.com leads Travel & Tourism in Brazil with 21.18M monthly visits. Its audience skews mobile-first (41.34% desktop / 41.34% mobile), and traffic is up month over month 15.3% and down year over year -3%. airbnb.com.br holds second with 12.8M visits and a mobile-leaning mix (43.59% desktop / 56.41% mobile), while latamairlines.com ranks third with 11.5M visits.

Across the leaders, girafatur.com.br is the most mobile-first (99.79% of visits), whereas aa.com is the most desktop-reliant (74.19%). Momentum favors girafatur.com.br in the latest month (87,814.88%), while rotamapas.com.br shows the steepest pullback. On a yearly view, kkday.com posts the strongest expansion (16,616.4%), contrasted with surf-forecast.com (-49.92%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 91 of the top 100 sites are direct-led, 8 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.