Top Travel & Tourism Websites in Colombia

Key Insights on Top Travel & Tourism Websites in Colombia on January 2026

As of January 2026, avianca.com leads Travel & Tourism in Colombia with 6.42M monthly visits. Its audience skews mobile-first (21.08% desktop / 21.08% mobile), and traffic is up month over month 27.32% and down year over year -7.19%. booking.com holds second with 5.42M visits and a mobile-leaning mix (29.89% desktop / 70.11% mobile), while latamairlines.com ranks third with 4.31M visits.

Across the leaders, motodiscovery.com is the most mobile-first (100% of visits), whereas airbnb.com is the most desktop-reliant (46.9%). Momentum favors eveniahotels.com in the latest month (3,276.28%), while marriott.com shows the steepest pullback. On a yearly view, pilotplans.com posts the strongest expansion (72,638.11%), contrasted with jetcost.com.co (-48.15%).

Acquisition patterns also differ: avianca.com is driven primarily by search, avianca.com by direct, and avianca.com by referral; overall, 94 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.