Top Retail Websites in New Zealand

Key Insights on Top Retail Websites in New Zealand on January 2026

As of January 2026, bunnings.co.nz leads Retail in New Zealand with 4.82M monthly visits. Its audience skews mobile-first (22.57% desktop / 22.57% mobile), and traffic is down month over month -4.47% and up year over year 20.48%. kmart.co.nz holds second with 4.34M visits and a mobile-leaning mix (27.54% desktop / 72.46% mobile), while mitre10.co.nz ranks third with 4.27M visits.

Across the leaders, omegaforums.net is the most mobile-first (100% of visits), whereas designerwardrobe.co.nz is the most desktop-reliant (59.93%). Momentum favors speednation.co.nz in the latest month (1,394.85%), while ikea.com shows the steepest pullback. On a yearly view, gogold.co.nz posts the strongest expansion (1,222.82%), contrasted with nintendo.com (-36.58%).

Acquisition patterns also differ: bunnings.co.nz is driven primarily by search, bunnings.co.nz by direct, and bunnings.co.nz by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.