Top Retail Websites in Romania

Key Insights on Top Retail Websites in Romania on January 2026

As of January 2026, emag.ro leads Retail in Romania with 34.35M monthly visits. Its audience skews mobile-first (26.55% desktop / 26.55% mobile), and traffic is down month over month -13.54% and down year over year -7.77%. olx.ro holds second with 26.2M visits and a mobile-leaning mix (23.27% desktop / 76.73% mobile), while trendyol.com ranks third with 21.41M visits.

Across the leaders, ofertolino.ro is the most mobile-first (99.69% of visits), whereas aliexpress.com is the most desktop-reliant (47.1%). Momentum favors romanianvoice.com in the latest month (233.92%), while agrointel.ro shows the steepest pullback. On a yearly view, trendyol.com posts the strongest expansion (956.73%), contrasted with mobilissimo.ro (-36.81%).

Acquisition patterns also differ: emag.ro is driven primarily by search, emag.ro by direct, and emag.ro by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.