Top Retail Websites in Turkey

Key Insights on Top Retail Websites in Turkey on January 2026

As of January 2026, trendyol.com leads Retail in Turkey with 125.73M monthly visits. Its audience skews mobile-first (25.86% desktop / 25.86% mobile), and traffic is down month over month -9.79% and up year over year 0.43%. hepsiburada.com holds second with 65.22M visits and a mobile-leaning mix (32.72% desktop / 67.28% mobile), while amazon.com.tr ranks third with 40.14M visits.

Across the leaders, ixbt.com is the most mobile-first (99.82% of visits), whereas rekoroyun.com is the most desktop-reliant (49.42%). Momentum favors suvari.com.tr in the latest month (275.49%), while xbox.com shows the steepest pullback. On a yearly view, lezzet.com.tr posts the strongest expansion (257.9%), contrasted with nike.com (-41.94%).

Acquisition patterns also differ: trendyol.com is driven primarily by search, trendyol.com by direct, and trendyol.com by referral; overall, 96 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.