Top Crafts Websites in New Zealand

Key Insights on Top Crafts Websites in New Zealand on January 2026

As of January 2026, hobbyland.co.nz leads Crafts in New Zealand with 58.27K monthly visits. Its audience skews mobile-first (39.5% desktop / 39.5% mobile), and traffic is up month over month 44.42% and up year over year 46.92%. gordonharris.co.nz holds second with 56.19K visits and a desktop-leaning mix (55.88% desktop / 44.12% mobile), while ribbonrose.co.nz ranks third with 54.71K visits.

Across the leaders, entrythingy.com is the most mobile-first (100% of visits), whereas krafterscart.co.nz is the most desktop-reliant (100%). Momentum favors 123stitch.com in the latest month (14,407.32%), while craftsy.com shows the steepest pullback. On a yearly view, thelittleart.org posts the strongest expansion (7,319.28%), contrasted with ccg.co.nz (-79.16%).

Acquisition patterns also differ: hobbyland.co.nz is driven primarily by search, hobbyland.co.nz by direct, and hobbyland.co.nz by referral; overall, 43 of the top 100 sites are direct-led, 48 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.