Map Rank Tracker

Map Rank Tracker checks your business ranking on Google Maps for chosen keywords. To set it up, just input your business location, number of map pins (map grid), and a search query/keyword. Then, Map Rank Tracker produces a heatmap report with your business rankings for every map pin.

Map Rank Tracker helps local businesses track how well their business performs when a user from a selected area searches for a specified keyword.

How Can Map Rank Tracker Help Me?

Businesses in competitive markets struggling to remain at the top of the Google Maps results will get the most use out of Map Rank Tracker.

Map Rank Tracker allows you to build campaigns that monitor a designated area for the keywords you specify.

You can track your business or any of your competitors. You can even automate the tool to run a report at an interval you select.

Map Rank Tracker also allows you to:

Measure progress over time
Gather competitive insights
Track your real rankings based on user location
Set your grid size and distance
Track an unlimited number of keywords
Schedule reports daily, weekly, monthly, or select manual parameters
Follow your own business AND your competitors

Pricing

Map Rank Tracker uses the campaign and credit system. The campaign is a place where you will track your business’ rankings. Collecting data from a single map pin costs one credit.

For example, a map consisting of 5x5 grid nodes, containing 25 pins, will cost 25 credits to scan per keyword.

Credits are refreshed on the first day of each month.

So, with 100 credits, you can run four 5x5 scans for one keyword, or if you need to scan two keywords, you can run two 5x5 scans for each keyword.

Map Rank Tracker Plans

You can try Map Rank Tracker right now with no commitment. You’ll get one campaign and 50 credits as a free user.

	Free	Basic Paid Plan $30/month
Campaigns	1 (refer to the note below)*
Campaigns	The free plan is limited to the following settings when creating or editing a campaign: Keywords: 1 keyword per campaign. Map Grid: 5x5 grid size only. Schedule: Manual or Weekly scans only.
Credits	50	4000
		Additional Credits Package $5/month Comes with 1,000 credits
		Additional Campaign Package $10/month Comes with one campaign

Note: When upgrading to the paid MRT plan, additional credits can be applied to the user's existing campaign or any new campaign(s) if one has not been created yet. Credits acquired via the Basic Paid Plan substitute the free credits.

Example: If you have 10 locations to manage, you should upgrade to the Map Rank Tracker Basic plan and purchase 9 additional campaigns and the number of credit packages needed. Credits can be used for any of your campaigns.

The Map Rank Tracker credits are also included in the Semrush Local paid plans. You can find out more here. To read more about Semrush Local and its features, check out this guide.

How To Use Map Rank Tracker

To use Map Rank Tracker, head to the Local SEO toolkit and click on “Map Rank Tracker.”

1. Type your business name into the search bar.

To get started, users enter the name of the business they want to track into the tool’s search bar.

2. Add keywords you want to track. You can add your own keywords or use AI-generated recommendations. Right now, the limit is 100 keywords for a given campaign.

Add your target keywords into the box and hit the 'Return' key to start a new keyword.

3. Visualize your target area with the preferred grid size and distance—drag the collection of dots over your target or enter your parameters in the bar above the map. As an example: 7x7 grid, 0.5 kilometer.

The map will show a grid of dots. Grab and drag this grid with your mouse to your desired search area. You can also easily designate specific measurements above the map in the 'Grid settings' section highlighted with a red rectangle above the grid.

If you need to change the grid configuration after your campaign is created, please click the Pins button in your campaign list, and this will take you to the Edit campaign tab.

Please note that changing the grid configuration will not affect already existing historical scans.

4. Select how often and when you want to gather your ranking data in Schedule.

Select how often and when the scan should be re-run in the Schedule section.

5. Get a real-time snapshot of your/your competitors’ local visibility.

The scan will show you the Average Rank, Share of Voice, and Rank Distribution for your selected keywords.

You can also customize the look of the business card by clicking the gear icon and selecting to show a rating, an average rank, a share of voice, and an address.

The gear button and the settings drop-down with the options are highlighted in the table next to the heatmap.

6. Toggle between your keywords at the top of the screen, using the drop-down menu.

You can toggle between your chosen keywords by selecting them from a drop-down menu at the top of the screen.

7. Change the time for scheduled scans, if necessary.

Click the Pencil button next to the scan date to open the menu.

An example of the pop-up where you can adjust the date and time of your scans.

8. Click a map pin to see the Top 20 businesses ranking for this pin. Each business pin is labeled with its corresponding position.

Click a pin on the grid and a pop-up window with a list of businesses ranking for this pin will appear on the right.

9. Check the mini heatmaps feature representing a series of historical heatmaps for a given keyword. This feature will help you check heatmap evaluation over time and easily navigate between different historical data nodes.

The mini heatmap feature can be found in the top left hand corner of the map.

The mini heatmap feature shows a series of historical heatmaps for a given keyword.

Campaign Dashboard Views

You can seamlessly switch between list, map, and tag views to navigate your campaigns with ease. Read “How to Use Tagging in Map Rank Tracker” to learn how to segment and organize campaigns more effectively using tags.

Map Rank Tracker main page displaying two highlighted options: a list view and a map view, allowing for seamless campaigns navigation.

You can sort all campaigns by creation date, business name (alphabetical/reverse order), average rank, average rank difference, share of voice, and share of voice difference. You can also apply filters by campaign owner and tags.

Map Rank Tracker with the sorting drop-down next to the search bar highlighted with a red rectangle.

List of campaigns in Map Rank Tracker. A filter on top of the report is open, suggesting to select campaigns owned by a user, user's team, or shared with the user by someone else.

The map view lets you visualize rankings on an interactive map, making it easier to assess the performance of multiple campaigns at a glance. You can drag and zoom the map to explore business locations, average rankings, share of voice, and review ratings, allowing you to instantly identify top-performing and underperforming locations.

Campaigns map view in Map Rank Tracker.

Campaign Settings

From the List view dashboard, you can manage the settings for each individual campaign.

To access management options, click the gear button located on the far right side of the campaign row. A drop-down menu will appear with the following options:

Rename: This allows you to change the display name of your campaign. This is helpful for distinguishing between multiple locations of the same business chain.
- Please note: This name change is only visual and applies just within Map Rank Tracker. The actual business name will not be changed anywhere else.
Edit: This allows you to return to the campaign setup to adjust your keywords, map grid configuration (Pins), or schedule.
Delete: This will permanently remove the campaign and all of its historical data.

Map Rank Tracker campaign list view. An arrow points to a gear icon on the right side of the campaign row, which, when clicked, reveals a dropdown menu with options: Edit, Rename, and Delete.

What Do the Metrics Mean?

Below you’ll find a list of metrics that Map Rank Tracker offers users.

Average Rank

This is the sum of the business rankings for all map data points divided by the number of map data points. 21 is used for calculation if the ranking is greater than 20.

Share of Voice

Share of Voice is a weighted average rank metric. Higher rankings have more impact on this metric, and lower rankings have less (because the searcher sees businesses on higher rankings more often). Simply put, it’s a share of the search market for this keyword that this business gets compared to other businesses.

Rank Distribution

This is the general distribution of the rankings for this business: for what portion of map data points the business ranks within 1-3 positions (Good), within 4-10 positions (Average), within 11-20 positions (Poor), or out of the top 20 search results.

Frequently Asked Questions

What does Map Rank Tracker do?

Map Rank Tracker checks your business ranking on Google Maps. After you set up your business location, number of map pins (map grid), and a search query, Map Rank Tracker produces a heatmap report with your business rankings for every map pin.

Why do I need to monitor Google Map rankings?

You need to monitor Google Map rankings because Google Maps is an easy way for customers to find you through local search queries. If you’re not properly optimized for Google Maps, you could be losing business.

Can I set up Map Rank Tracker for a service area business (SAB)?

Yes, you can set up Map Rank Tracker for a service area business (SAB). Map Rank Tracker works for all types of business, including service area businesses. If your business is displayed on Google Maps, you can set up Map Rank Tracker for that business.

Can I set up Map Rank Tracker for my business and my competitors?

Yes, you can set up Map Rank Tracker for any business, including any of your competitors.

Can I use API with Map Rank Tracker?

Yes, you can use API to gather data from your Map Rank Tracker campaigns. You can find Map Rank Tracker API documentation here.

Can I view competitor data in Map Rank Tracker?

Yes, you can view competitor data in Map Rank Tracker. When you set up a Map Rank Tracker campaign for your own business, you get access to data from other competing businesses.

How do I start using Map Rank Tracker?

To start using Map Rank Tracker type a business name into the search field. The tool will return a list of results. Select your searched-for business from that list. If you can’t find a business, add the city or street name and search again. After you select your business, configure the map grid and add a search query (keyword) to create your first campaign.

What countries does Map Rank Tracker work in?

Map Rank Tracker works in any country around the world. If your business is on Google Maps, Map Rank Tracker can check its rankings.

What are the exporting options in Map Rank Tracker?

Map Rank Tracker supports PDF and CSV reporting.

How much does Map Rank Tracker cost?

At the lowest tier, Map Rank Tracker is free to use. With a free subscription, you get one campaign and 50 credits. The Basic plan comes with one campaign and 4,000 credits and costs $30 a month. You can use credits to gather ranking data. For example, a map consisting of 5x5 grid nodes will cost 25 credits to scan. Credits are refreshed on the first day of each month.

How are Google Maps rankings different from standard Google SERP positions?

A standard Google search returns any type of results it finds appropriate for the search query. For example, it may return a description of the product, a list of product alternatives, and ways to purchase the product. while a Google Maps search returns only locations and businesses.

How do I cancel my Map Rank Tracker subscription?

If you would like to cancel your Map Rank Tracker subscription, please contact support at local-support@semrush.com.

How do I give feedback on the Map Rank Tracker?

You can share your feedback about Map Rank Tracker at local-support@semrush.com.

Is it possible to configure a specific time in Map Rank Tracker?

Yes, it is possible to configure a specific time in Map Rank Tracker; you can do that using the setting at the top of the report.

Click the Pencil button next to the scan date to open the menu.

Click the Pencil button next to the scan date to open the menu.

An example of the pop-up where you can adjust the date and time of your scans.