Top Museums Websites in the United States

Key Insights on Top Museums Websites in the United States on January 2026

As of January 2026, whitehouse.gov leads Museums in the United States with 8.01M monthly visits. Its audience skews mobile-first (34.04% desktop / 34.04% mobile), and traffic is up month over month 7.3% and up year over year 47.82%. smithsonianmag.com holds second with 5.83M visits and a mobile-leaning mix (17.44% desktop / 82.56% mobile), while history.com ranks third with 5.61M visits.

Across the leaders, nianticlabs.com is the most mobile-first (97.45% of visits), whereas smarthistory.org is the most desktop-reliant (87.03%). Momentum favors colorfactory.co in the latest month (189.35%), while mymodernmet.com shows the steepest pullback. On a yearly view, iere.org posts the strongest expansion (104,637,500%), contrasted with jewishvirtuallibrary.org (-46.91%).

Acquisition patterns also differ: whitehouse.gov is driven primarily by search, whitehouse.gov by direct, and whitehouse.gov by referral; overall, 56 of the top 100 sites are direct-led, 42 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.