Top Beauty & Cosmetics Websites in South Korea

Key Insights on Top Beauty & Cosmetics Websites in South Korea on January 2026

As of January 2026, innisfree.com leads Beauty & Cosmetics in South Korea with 488.2K monthly visits. Its audience skews mobile-first (5.77% desktop / 5.77% mobile), and traffic is up month over month 5.42% and down year over year -46.85%. amorepacific.com holds second with 257.29K visits and a desktop-leaning mix (50.81% desktop / 49.19% mobile), while themedicube.co.kr ranks third with 236.06K visits.

Across the leaders, caswellmassey.com is the most mobile-first (100% of visits), whereas apgroup.com is the most desktop-reliant (100%). Momentum favors koreaproductpost.com in the latest month (49,605.6%), while arencia.com shows the steepest pullback. On a yearly view, caswellmassey.com posts the strongest expansion (13,482.68%), contrasted with shoppersdrugmart.ca (-93.93%).

Acquisition patterns also differ: innisfree.com is driven primarily by search, innisfree.com by direct, and innisfree.com by referral; overall, 70 of the top 100 sites are direct-led, 28 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.