Top Sporting Goods Websites in Bulgaria

Key Insights on Top Sporting Goods Websites in Bulgaria on January 2026

As of January 2026, decathlon.bg leads Sporting Goods in Bulgaria with 933.7K monthly visits. Its audience skews mobile-first (23.33% desktop / 23.33% mobile), and traffic is up month over month 7.85% and down year over year -19.51%. sportdepot.bg holds second with 782.03K visits and a mobile-leaning mix (24.28% desktop / 75.72% mobile), while shopsector.com ranks third with 462.92K visits.

Across the leaders, bac-shop.de is the most mobile-first (100% of visits), whereas tennisselect.com is the most desktop-reliant (100%). Momentum favors theski-shop.co.uk in the latest month (19,070.18%), while r-gol.com shows the steepest pullback. On a yearly view, rennrad-news.de posts the strongest expansion (331,536.7%), contrasted with factcool.com (-77.43%).

Acquisition patterns also differ: decathlon.bg is driven primarily by search, decathlon.bg by direct, and decathlon.bg by referral; overall, 75 of the top 100 sites are direct-led, 25 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.