General Marketing6 min read
How Semrush MCP Connects Your AI Tools to Live Marketing Data
Learn how Semrush MCP connects AI tools to live SEO and competitive data so marketing, SEO, and product teams can query the same source without manual exports.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing15 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
General Marketing12 min read
What Is Digital Marketing? Types, Examples, & Strategy
Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.
General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing5 min read
Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating Value
Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!
General Marketing8 min read
Digital Market Trends for the Fastest-Growing Industries within the SMB Segment
Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
General Marketing7 min read
What Is Competitive Benchmarking? A Beginner's Guide
Learn what competitive benchmarking is and why it‘s important to keep track of your competition.
General Marketing9 min read
Researching New Markets: A 3-Step Guide
A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.
General Marketing15 min read
How to Drive More Traffic to Your Website: 14 Tactics to Win the Traffic Race
Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win the traffic race.
General Marketing11 min read
How to Create Effective Marketing Strategies for Your Business
There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.